Over the next two months, Communication and Culture will be highlighting the crucial role of qualitative research in effective health communication campaigns. Successful campaigns implement qualitative research methods to leverage audience preferences, cultural sensitivities, accessibility, and more to promote healthy behaviors and raise awareness about critical health issues. Poorly executed campaigns, however, can have the opposite effect, spreading misinformation or failing to resonate with the intended audience. This contrast highlights the importance of qualitative research in crafting messages that are both accurate and impactful.
See the Schedule below for each week’s topic. To begin our series, we are highlighting five of the most effective health communication campaigns and exploring what made them work.
Be sure to stay tuned for deeper dives into the histories, design principles, and qualitative research methods that can help you avoid the costs of ineffective health communications. We look forward to helping your organization on its journey toward achieving health equity for all!
Posting Schedule:
- July 19th - Introduction/Five of the Best Health Communication Campaigns
- July 26th - Five of the Worst Health Communication Campaigns
- August 2nd - The Importance of Qualitative Research in Health Communication
- August 9th - The Historical Foundation Behind the Successful “HIV Stops With Me” Health Communication Campaign
- August 16th - Examining the Design Principles Behind the Successful “Know Your Lemons” Breast Cancer Awareness Health Communication Campaign
- August 23rd - How Qualitative Research Methods Supported the Successful “Truth” Anti-Tobacco Health Communication Campaign
- August 30th - The Historical Foundation Behind Unsuccessful “Abstinence-Only” Sex Education Health Communication Campaigns
- September 6th - Examining the Design Principles Behind Unsuccessful “Fear-Based” Anti-Obesity Health Communication Campaigns
- September 13th - How Qualitative Research Methods Could Have Improved the Unsuccessful “Just Say No” Anti-Drug Health Communication Campaign
- September 20th - How Communication and Culture Leverages Qualitative Research to Support Organizational Pursuits of Health Equity